"The thin line between obscurity and virality"

keep-calm-it-will-go-viral SOPToday is a time of real enjoyment for the website. Why? The Sons of Perdition artist page reached 5 000 visitors. Not much by viral standards in most sectors. But in the small gothic country community 5 000 visitors is equivalent to the impact of “Gangnam Style” (Korean rapper Psy’s video hit). The time factor for something viral in the gothic country community is, of course, different. The zero to 5000 leap required exactly 909 days. Sons of Perdition artist page is, by far, the most visited artist page on the site. Many people are drawn to the works of Zebulon Whatley and Sons of Perdition. This website plays a marginal role in exploring and promoting the band, but maybe a few scattered visitors have found their way to them after reading articles, lists and blog entries. Enough of false modesty. What is my claim to fame? Of course, the aforementioned (viral) artist page. This page is mostly visited through organic searches. Read more here (opens in a new window). However, the big picture is made up of details. Below is an enumeration of the tiny bits which have driven web traffic to the artist page. First, Sons of Perdition appears on many lists. You can browse through the lists here (opens in a new window). Second, Sons of Perdition is shrouded in fog. However, there are puzzle pieces here and there. The pseudonym Zebulon Whatley is open to interpretation. Read more here (opens in a new window). Third, the music of Sons of Perdition is dark and powerful. Some of the songs are quite morbid and disturbing, like Psalm of Slumber where the last words from Reverend Jim Jones (infamous for the Jonestown mass-suicide in 1978) can be heard. Read more here (opens in a new window). Fourth, there are two reviews. I’m not a professional reviewer. In fact, I’m not even a mediocre amateur reviewer. This hasn’t stopped me from writing reviews. I have written a review of “The Dissolution Orphans” (despite the fact that it isn’t an album in its own right). Read more here (opens in a new window). I have also written a review of “Fossils”, a collaborative split album by Sons of Perdition and Jaran Hereid (from Norwegian band Yuma Sun). Read more here (opens in a new window). A new album "Gathered Blood" is scheduled to be released 16 September 2016. Fifth, the magnus opus and an important part in the understanding of the artist: the in-depth article about the Trinity album. Read more here (opens in a new window). In this article I unabashedly explore and exploit the darkest corners of Trinity using Zebulon Whatley's archives. A main theme in Trinity is cyclicality. This website started with Sons of Perdition. Zebulon Whatley was the first to notice this website. For this watchfulness the Embassy issued a letter of credence. Read more here (opens in a new window). It's the only letter that has been issued. A letter of credence isn't given to just anyone. On the contrary, it's reserved for the primus inter pares.



Before After Before