I'll try anything once. Well, that's not entirely true. For the sake of the argument, let us say so. American Taco Bell opened its first restaurant in Sweden on November 27, 2025. It has taken a while. The location is Vasagatan 14 in central Stockholm. I thought I should try it out. One of my kids told me not to go. There is nothing for you there. I knew perfectly well that Taco Bell was not Mexican food. Mexicans generally view Taco Bell as American fast food. In fact, Taco Bell has struggled hard to establish themselves in Mexico. It seems like the fast-food version cannot compete with the original. Taco Bell has taken ultraprocessing to unprecedented levels. They got a lot of free advertisment (despite the blurred logo) in reality television series like "My 600-lb Life". Taco Bell seems to be the favorite drug of choice among morbidly obese individuals. It's not their fault. Obesity is a disease. Severe psychological trauma and emotional distress are central themes for almost every one of them. Taco Bell is the enabler with their unhealthy food. Still, I was determined to give it a try. My encounter was short. I played safe and ordered one of their most "popular" meals. Yuck, it was really disgusting. And, not only that. The restaurant was in a real mess. Piles of garbage in tray carts, napkins and left-overs on the floor and unwiped tables. The staff was traumatized and passive. They suffered more than I did. This company setup in Sweden will not survive. I should have listened to my kid.